2 Years ago News |
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 rolls royce | First Drive: Rolls-Royce 102EX |
"All we know for sure is that our customers love the 12-cylinder and hate diesel. Take that to the bank!" So declares Richard Carter, the most excellently British (even though he's South African) head of global Rolls-Royce PR. See, Rolls-Royce has a problem. Every vehicle it manufactures has a twin-turbo 12-cylinder engine that -- let's face it -- is about as green as Arnold Schwarzenegger's Hummer. Not the bio-diesel one. And it's not that Rolls-Royce cares about being green. It doesn't. No, its problem is that its customers love their Rolls-Royces. In fact, they love their Rollers so much that 2010 was a record sales year, with 2,711 cars sold, an increase of 171 percent compared with 2009.
 Why,...
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