MARBELLA, Spain—If Audi
ends up making good on its lofty goal of toppling both Mercedes Benz A
in the U.S. market, its all-new AUDI A8
is likely to be more than partially responsible for the feat. That's because this is a class that is ruled by technology—the absolute state of the art, in fact. And that means the newer the better. But youth isn't the only reason that the AUDI A8
is a serious threat to the current Bavarian establishment. From a touch-based interface that allows drivers to enter queries by simply drawing characters to an all-new eight-speed transmission and some of the highest-quality interior materials we've seen, the car is a monumental achievement for Audi.