6 Years agoNews
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|Comparison: 2012 Audi A7 vs. 2011 Jaguar XJ vs. 2012 Mercedes-Benz CLS550|
|About a decade ago, I knew this German guy -- let's call him Jens -- with a clothing business that sold items to people like Alanis Morissette and Anthony Kiedis. He needed a ride to the American Apparel factory in downtown Los Angeles. Once inside, he purchased a trash bag full of imperfect T-shirts for about $4 a shirt. Back at his shop, he cut off the tags and screen printed each shirt with a highly stylized something or other. The one that sticks out in my mind featured an AK-47. The price after Jens and his partner made their alterations? $400 a shirt.|
It's an age-old problem. How do you increase the price of an item while still selling basically the same old item? One solution is to add...