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REYKJAVIK, ICELAND -- "Skyactiv" finally makes sense. This October, an updated, 40-mpg (highway) Mazda3 with the brand's new gas direct-injection, 2.0-liter four, and six-speed manual or automatic gets the Skyactiv badge thanks to all those goodies. Afterwards, only Mazda's all-new models will wear the badge, which will be used in a manner similar to Mercedes-Benz's Bluetec and Toyota's Hybrid Synergy Drive. It's a green-branding ploy.
 Unlike either of those two automakers, Mazda is too small to get into hybrids or any type of advanced electric/battery powertrains. The strategy is to concentrate on what most experts say will continue to be the mainstream technology: highly evolved internal...
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