9 Years agoNews
|Quick Drive: 2013 Mazda CX-5 Prototype|
|REYKJAVIK, ICELAND -- "Skyactiv" finally makes sense. This October, an updated, 40-mpg (highway) Mazda3 with the brand's new gas direct-injection, 2.0-liter four, and six-speed manual or automatic gets the Skyactiv badge thanks to all those goodies. Afterwards, only Mazda's all-new models will wear the badge, which will be used in a manner similar to Mercedes-Benz's Bluetec and Toyota's Hybrid Synergy Drive. It's a green-branding ploy.|
Â Unlike either of those two automakers, Mazda is too small to get into hybrids or any type of advanced electric/battery powertrains. The strategy is to concentrate on what most experts say will continue to be the mainstream technology: highly evolved internal...